Earlier this year we started receiving a lot of leads through our website. After looking into our analytics, we realized the leads were coming directly from Squarespace. We had previously applied to become Squarespace Specialists, but hadn't been notified that we had made the cut. Not sure why they didn't notify us, it seemed a little strange, but the amount of work we were doing tripled that next month as a result and we were excited.
It was great being on the list, we worked with over 100 different clients from all over the world, 6 of 7 continents. We are still waiting for that Antarctic customer to come through. We've learned a lot about Squarespace as a platform, what it's capable of, what it's quirks are, and how to make it do what we want and what our clients want. We built some beautiful sites throughout that time.
Recently I noticed that our leads had started to drop off, traffic to the site was decreasing, and business was just slowing down. Originally I attributed the slow down to the holidays, so I really wasn't too worried about it, I thought it would just pick back up in the new year. I had just had a new baby myself and had been extremely busy.
As the year was coming to a close though, I started to think about my goals for 2015. Initially I thought to myself that I wanted to grow the business to $200,000 in sales. In 2014, we'll have brought in just short of $50,000, which I'm very proud of, seeing as how I knew very little about html, css, and web design when I started this company. 4X growth for me seemed like something very doable, especially with how we had been performing the past few months.
So in thinking about my new goal and what things I could do to grow the businesses I went to the Squarespace Specialist page to check out what some of my competition was doing. I scrolled through the whole page and to my surprise, I no longer saw Simple Group listed. I then went to my Google Analytics account and looked at referrals, then drilled into referrals from Squarespace and found that we were removed from the list sometime around December 13th (well, that is when referrals dropped to zero and never when back up). My goal of $200,000 seemed much more daunting once I discovered this.
Just as when we were added to the list, we received no communication whatsoever from Squarespace. I've contacted them for more details on why we were removed and if we can get back on and have yet to hear anything back from them. Hopefully we will soon and be back on the list. The goal will be much more challenging to meet without those leads. It offers instant credibility and a smooth flow of extremely qualified leads.
So as we wait to find out our fate with Squarespace, we still want to grow, we still plan to work exclusively on the Squarespace platform, we still want to meet our lofty $200,000 goal. What do you do when the source of 80% of your businesses leads disappear?
Leave your your recommendations for growth below in the comments.